Location, Location, Location

got sheep (640x632)So, they say in real estate that location is everything. But I never thought that was important in Art. Turns out that after I moved from a very remote location to a more central location, my open studio experience changed dramatically.

I had always had a steady number of people come to my twice yearly open studio sale, but when we moved into a more central location, my numbers doubled and so did my sales. It was quite a surprise, I guess I had figured that most of the people in the area had seen my work, but that was clearly not the case. Most of the sales I made at the new location were from people who had never been to my studio before.

This experience just reminds me of how important it is to use the same criteria in picking your outside shows venues and the galleries you choose to show in. A nice gallery that gets no walk-ins because it is located in an awkward place is not doing you any good. Likewise a show that has not done its job of advertising and promoting might also be a waste of your time. All of these outside things eat up your art making time. The prep work for a show or gallery, the transport and time spent at the booth or a reception are not reimbursed if you don’t sell any art, so pick wisely so you can Keep Making Art.

The Big Easy

New Studio Door

“New Studio Door”

OK, moving is never easy.  And downsizing your life is always hard.  Not just the personal stuff, but how about all those art supplies.  I recently moved from a 400 square foot studio with all kinds of storage to a 150 square foot extra bedroom with a tiny walk in closet.  At least I have a separate entrance, but am a little tight on storage for all the art supplies.  So, I started going through stuff with the intent to get rid of things I might never use.  Problem is, I might use it all.  Get rid of the oil pastels, I said.  But then the inner artist said that perhaps you might use them for a project.  I have never tried encaustic yet, so maybe that chunk of wax? Oh no, I’m for sure going to try that!  How about all that drawing paper.  Even if I keep using it, it might outlast me.  Yeah but it is all kinds of DIFFERENT paper, so I must keep it.  Do I hear the word “hoarder” rattling around in my brain?  Where do you draw the line?

It ended up that I did get rid of some things, before and after the move.  I also got a more organized way of storing all the stuff, so that I can use my space properly.  And the move seemed to throw everything into a tizzy, so I ended up not painting for quite a few months.  But just when I thought all was lost, even though the studio was still a ruin, I actually sat down and painted.  I think the knowledge that in a month people would be coming here for an open studio set the engine in high gear.  Forget about where the pots and pans go…… Keep Making Art.

Falling Off the Cliff

"Karma""Good Karma"No, not the fiscal cliff, the artistic cliff. Have you ever been asked to create something you have no history with? Did it make you have flop sweat or feel slightly sick?  You are not alone.

Recently I was asked to paint a portrait of a dog. Having never painted or drawn a dog, I was nervous.

I wasn’t sure I could do it or if they would like it.  But, I chose to step outside my comfort zone and am glad I did.

For many people a dog is a member of the family.  Trying to capture the personality that they know and love can be tricky, especially if you have never met the dog.  I worked from pictures and made it clear to the client that there was no obligation to like the painting.  I felt that gave us each an option to walk away if things did not work out.

The first painting was well received and someone else saw it and asked me to do their dog (the one pictured here). That became a surprise Christmas present and the person receiving it was delighted.

I captured the heart shape spot on the nose and it was (unbeknownst to me) a special feature on their dog.
I now have two more paintings I am going to do.

Stretching your abilities is very scary and thrilling at the same time.  I guess the lesson here is that you should never be afraid to try something new. And in trying it, you may find there is an area of Art that you enjoy doing.

Keep making Art.

Selling You and Your Art

You cannot seperate you from your art.  You are the one who creates the art, so your soul and personality are front and center whether you are in the room or not.  Get used to the idea that you become part of what is being marketed.  Marketing is a multi-level effort, so I will first talk about the one piece of advertising that every artist should use, your business card.  It is the first impression people get of you as a professional artist and if it is not inspiring, it may be the last.

A representation of your art on your card becomes your “logo” that reminds people of your art.  I recently went through some artist cards I had saved and found one with no image.  I have no idea what the artist does or why I was interested enough to save his card.  I could probably find out by visiting his web site, but in this busy world can you blame people for just dumping it?  So, be sure to show your art.

When I first needed cards, I tried to save money by using the computer paper that pulls apart into cards.  Of course my computer skills were less than perfect and my Photoshop knowledge was non-existent.  But, even if I had all the skills, these cards would not have impressed.  The paper quality is too light and the finish has to be printable, so it cannot have a nice coating..

I started collecting other artists cards and seperated them into successful and non-successful cards.  Things started to stand out.  Whether you print on both sides or not is up to you.  If you print on the back, you lose the spot you can write a note such as the name, price , and size of a piece a client is interested in.  On the positive side, you get more coverage; more information out there.

Putting your image on the card with lettering over the top can be problematic.  If your letters get lost over part of the image because the colors are too similar, you defeat the purpose.  Keeping the image and the lettering seperate works the best, although it decreases the size of the printed area.  One way to make this all look good is to stick with one really easy to read font and change the size or boldness to highlight information.  Keep it simple.  Pick out the most important information, you name, perhaps a phone number, e-mail, or website.  If in doubt, leave something out.  This is not your entire resume, just a way for people to contact you.

Start small with a few cards.  Good sources of cards in small numbers are www.vistaprint.com or www.overnightprints.com.  They both have great deals on a small number of cards.  250 business cards for $15 plus shipping or some variation.  The great part  is you can keep the general layout each time you print and simply change out your image.  I have seen artists lay out several piles of business cards with a different image used for each stack.  It can work as an opinion poll, the image that gets taken the most is a winner!

The most important thing is to get a card!  Everyone expects you to have one, live up to those expectations, keep it professional and keep making art.

CONFRONTING THE BOOGYMAN

“Table Vase”   Acrylic on Canvas

For years, I was the one in control, I could adjust the Horizontal and stop the Vertical from rolling.  When I first approached a Gallery, it felt like I had entered the Twilight Zone naked when everyone else had clothes. The Gallery owner has all the power, especially when you are just starting out.  You have no history with showing your work; no reputation to fall back on.   I had no control over the situation or the outcome… or so I thought.

Lucky for me, I had two things going for me.  First I was fearless and simply did not know any better, and second I had a body of work to show.  I approached a Gallery that I had admired and visited often.  This was a Gallery that carried pieces of work that I liked and seemed like a good fit for my Art.

I was so new to this process that I packed my pieces into the car, drove to the Gallery, and asked the owner if he wanted to look at my work.  I guess I figured I could live with the rejection if he said no on the spot, but did not want to go through the telephone calls.

He looked at my work, gave me some advise on matting the pieces that I have never forgotten and took some of my work into the gallery immediately.

I surely did everything wrong and it worked out anyway!  I would not recommend anything I did as a template. Learning by stumbling around is not only inefficient, it can make you look unprofessional.  I had no business cards; no artist statement.  Later I learned to have a representation of my work.  Initially it was slides as expected by Galleries and now digital images.  I also carry a small photo album (most art supply houses carry them as a “professional archival presentation book”) with images of my work so I can show to a Gallery on the spot, if the opportunity arises.  It would also be optimal to make an appointment, but if you are there and engage the owner in a conversation….

  • Rule #1   It is not productive to approach a Gallery that you have not done your homework on.  A Gallery of Western Art will not be interested in your Abstract.
  • Rule #2   Take your time to get all your ducks in a row.  That includes cards, an artist statement (no matter how brief) images of your work to show and e-mail for juries, and all of your pieces ready to go into a Gallery or Show.  By that I mean an inventory list of your work and a label on the piece with the same information.

All of these things take time, but it is worth the effort.  And if at first you don’t succeed,  Keep Making Art!

PREPARING TO MEET THE BOOGYMAN

Image

“Birdsong”  Acrylic on Board


So, you want to take your art to a gallery.

I originally was going to talk about my gallery experiences in this post, but then realized that it would be important to first talk about what you, as an artist, need to do to get ready.

Although I was not very prepared when I first went into a gallery, I did have one thing going for me. I had a “body of work”.
In law enforcement a “body of evidence” is a group of things related to a crime that lead to or point to a certain suspect or theory of how the crime was committed. In Art a “body of work” should point back to the Artist. In other words, when people look at your work they should see something that makes it recognizable as coming from you. The most important link between pieces is your style. Style is different than subject matter. Some artists like to paint western scenes or fantasy, but how you render those subjects is your “style”. This is also sometimes called a signature.

So how do you develop a style that is unique to you and brings all your pieces together? When I decided to try painting, I got some cheap canvases and started trying to paint a painting. I had taken painting classes in College, but the wisdom of the time was to just paint with no instruction and you would find your way. Sure, there were exercises and mixing color, models and still life to paint. There were drawing classes and critiques, but no real instruction on how the ‘old masters’ actually created their work.
So, I figured I would just dive in and see what happened. I painted this and that, anything I could think of. I would try to copy paintings I liked, paint a still life that I set up in the studio, and draw things from nature. Some of the first canvases became so thick with paint, from painting on them over and over, that the paint started to peel off. So my recommendation is to copy from anyone, do it over and over, keep trying new things, until you find a way of creating that is unique to you.

Eventually I started finding my way to a style of painting that was all my own. Even when I copied other painters, the paintings came out with my style embedded into the piece. Once I had my style,(which by the way will continue to evolve as I grow and develop my painting skills) I could start to build a body of work.

Next, I promise to address galleries.

Keep Making Art!

“I THINK THIS IS THE BEGINNING OF A BEAUTIFUL FRIENDSHIP” Casablanca

           “Blondie” Acrylic on Board

So, the big question is,  how does a ‘cop’  become an artist? 

The answer is that you were always an artist!

I studied Art, receiving a Bachelor’s Degree, but still found myself in need of a job.  I started work as a Police Officer where the job was so intense it left little time for the art to have any space.  When I became a Detective I found that the profession did really have a creative side to it;  sitting across the table from a suspect required a certain amount of acting skill and a creative way of opening a conversation.  

For without a conversation, there can be no confession!

I think that I enjoyed the work because it gave me an opportunity to really observe people up close and personal; which is some of what an artist does.  Looking at the small details has always intrigued me and it is probably why I enjoy painting close-ups instead of landscapes.

I am glad to move back to my first love of creating art.  I feel at times that I have experimented with every medium that is out there (and still feel the pull to try new things)  but I quickly found a true love of painting with Acrylics.

So, I hope to talk about all I have learned in trying to reinvent myself as an artist and all the techniques I have tried.  Perhaps you can use some of the information for your own creations or find my trials informative.  Keep making art.